Privacy Policy

JP Orthodontics ("we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, and protect information when you visit jporthodonticstx.com or interact with us through online forms, phone, or text message. By using our website, you agree to the practices described here.

Information We Collect

We collect information in the following ways:

Information You Give Us Directly

When you fill out a form on our website (such as the New Patient form, Contact form, or Free Consultation request), book an appointment, or contact us by phone, email, or text, you may provide:

• Your name, the patient's name, and (for minors) a parent or guardian's name
• Email address, phone number, and mailing address
• Date of birth
• Insurance information
• Basic information about your orthodontic needs or questions
• Any other information you choose to share with us

Information Collected Automatically

When you visit our website, we automatically collect certain technical information, including your IP address, browser type and version, operating system, the pages you view, the time and date of your visit, and the website you came from. This information is collected through cookies and similar tracking technologies (see Cookies, Analytics, and Advertising below).

Why We Collect This Information

We use the information we collect to:

• Schedule, confirm, and follow up on appointments
• Provide orthodontic services and respond to your questions
• Send appointment reminders and treatment-related updates
• Process insurance and payments
• Improve our website and understand how visitors use it
• Comply with legal and regulatory requirements
• Send occasional practice updates and promotional information about our own services (you can opt out at any time)

SMS and Text Message Communications

If you provide your mobile number, you consent to receive text messages from JP Orthodontics related to appointment confirmations, reminders, treatment updates, and occasional practice news. Message frequency varies. Standard message and data rates may apply.

No mobile information will be shared with third parties or affiliates for marketing purposes. Mobile opt-in data and consent are not shared with any third party for their own marketing.

How to Opt Out

You may opt out of text messages at any time by:

• Replying STOP to any text message you receive from us (reply HELP for help)
• Calling our office at 903-551-1234
• Emailing us at info@jporthodonticstx.com

After you opt out, you will no longer receive promotional or reminder text messages from us, except for a confirmation that your opt-out has been processed.

How We Use and Protect Your Information

We do not sell, rent, or trade your personal information. We do not share your personal information with third parties or affiliates for their own marketing purposes.

We do work with trusted service providers who help us run our practice and our website, including:

• Our practice management and scheduling software (Greyfinch)
• Website hosting and security providers
• Email and text message delivery services
• Analytics providers that help us understand website performance
• Payment processors

These service providers are only permitted to use your information to perform services on our behalf and are required to protect it.

We may also disclose information if required by law, in response to a valid legal request (such as a subpoena or court order), or to protect the rights, safety, or property of our patients, our practice, or others.

Cookies, Analytics, and Advertising

Our website uses cookies and similar technologies to help the site function, to understand how visitors use it, and to deliver advertising about our practice on other websites and platforms. Specifically, we use:

• Google Analytics to measure website traffic and performance
• Google Ads and Meta (Facebook) Pixel to show advertisements about JP Orthodontics to people who have visited our site

These tools may collect information such as your IP address, the pages you visit, and your interactions with our site. This information is used to advertise our own orthodontic services — not to sell or share your personal information with third parties for their marketing.

Your Choices

You can control cookies through your browser settings. You can also opt out of personalized advertising through:

• Google's Ads Settings: adssettings.google.com
• Meta's Ad Preferences (within your Facebook or Instagram account)
• The Digital Advertising Alliance's opt-out tool: optout.aboutads.info
• The Network Advertising Initiative's opt-out tool: optout.networkadvertising.org

International Data Transfers

JP Orthodontics operates in Gunter, Texas, and our services are intended for residents of the United States. We do not knowingly transfer personal information outside the United States.

Children's Privacy

We provide orthodontic care to patients of all ages, including children. When we collect information about a child, we collect it from a parent or legal guardian. Our website is not directed to children under 13, and we do not knowingly collect personal information online directly from children under 13 without a parent or guardian's involvement. If you believe we have collected information from a child without proper consent, please contact us so we can address it.

Your Rights

You have the right to:

• Access the personal information we have about you
• Correct information that is inaccurate or out of date
• Request deletion of your information, subject to our legal and recordkeeping obligations
• Opt out of marketing emails and text messages at any time
• Withdraw consent you have previously given, where consent was the basis for processing

Depending on where you live, you may have additional rights under your state's privacy laws. We honor these rights regardless of state of residence.

How to Exercise Your Rights

To make any of these requests, contact us using the information at the bottom of this policy. We may need to verify your identity before fulfilling certain requests, and we will respond within the timeframes required by applicable law. You will not be discriminated against for exercising your rights.

Data Security

We use administrative, technical, and physical safeguards to protect the personal information we collect. While we work hard to protect your information, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security. We encourage you to use caution when sharing information online.

Data Retention

We keep your information only as long as needed to provide our services, comply with legal and tax obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we securely delete or anonymize it.

Third-Party Links

Our website may include links to other websites we don't operate. We are not responsible for the privacy practices of those sites. We encourage you to read the privacy policies of any third-party site you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. Significant changes will be communicated through our website. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy or want to exercise any of your rights, please contact us: